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NetBorn NetBlog

Too many shopping sites on Google? Get rid of them (almost).

joe tirio - Monday, October 12, 2009
Tired of searching for Trout and finding nothing but shopping sites. Now you can reduce the number of shopping sites with a click of the mouse.

Though not widely publicized, Google has been making changes/improvements to their site. Chances are that  you've seen and yet not noticed the little "+Show Options" link under the Google logo on your search results page. Click the plus sign to reveal some of these new options.

Scroll down near the bottom and you will see a set of links that include one that reads "Fewer Shopping Sites". Click this to reduce the number of shopping sites on that page.

While you're poking around on the left side, try some of the other features like the "Wonder Wheel" . Many of these features are Beta (i.e. not ready for prime time), so cut them a little slack if they don't work quite as well as you'd like..



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What kind of FaceBook quiz taker are you?

joe tirio - Monday, September 14, 2009
If you have been on Facebok for more than a couple days, you've no doubt come across some number of their interesting and enlightening quizzes. These nuggets of internet gold attempt to answer man's most perplexing questions such as "Which Super Mario character would you be?", "How gangsta are you?" and one even offers guidance on which quizzes you should take.

Recently, the ACLU 'Blog of rights' posted "Quiz: What Do Facebook Quizzes Know About You?" I encourage everyone to read it through. The gist of it is this...
1. Nearly anyone on Facebook can create a quiz.
2. The creator of the quiz can and will gather information about you and potentially all your friends, despite your security settings.
3. The creator of the quiz can do whatever they want with that information... sell it, use it to correlate other information even give it away.

Personalization of the web is happening now. Google knows more about you then you could ever imagine. They use it to improve search results and to guide better ads to more likely sales prospects. Google is a big company with a reputation built on the maxim "Do no evil". But what will the creator of the "Which pie are you?" quiz do with your data and what does he have at risk if you catch him doing something nefarious?

The fact is that, the internet is a reflection of the physical world and like the 3D world, there are good and bad people doing good and bad things. And just as you can't just hide in your house for the rest of your life, you do need to 'get out' and play with the other kids At the same time, need to keep your eyes open for 'stranger danger' (and his friend, the Nigerian Prince).

Remember, like Las Vegas, what happens on the internet, stays on the internet. Be thoughtful of who/what you share information with because you never know where it may show up again.
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Yahoo's Next Move

joe tirio - Wednesday, August 05, 2009
With the recent deal struck between Yahoo and Microsoft, one might wonder what Yahoo's next move might be? Its obvious that they are out of the search business and interested in the ad business, But where will they run their ads?

Pop Quiz:

1. What company has the top email site?

2. What company has the top sports site?

3. What company has the top celebrity gossip site?

4. What company has the top financial news site?

If you answered Hotmail, ESPN, TMZ and WSJ you are wrong on all counts. The answer is Yahoo! across the board.

As newspapers fold (pun intended) and the mass news media recycles the same stories over and over again, Yahoo has a nearly unique opportunity to become the world's leading content creator/aggregator. Combine their place in these arenas and then consider the value in removing the yoke of Google-scaled search competition and you now have resources for marketing a whole new product to a public that has already shown an interest.

Yahoo! will (or should) position itself as your personal newspaper and internet launchpad.

Anyone wanna bet?
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Somebody explain to me how discounts on a car require a dealership to relinquish access to their computer systems?

joe tirio - Wednesday, August 05, 2009
By now you've heard of the government's CARS or 'Cash for Clunkers' program that provides rich rebates to car dealers to recycle old, inefficient cars. What you may not know is that If you've done business with a dealer that uses the program, they have had to agree to allow the government full access to their computer and its records. Specifically, the user agreement states:

"This application provides access to the DoT CARS system. When logged on to the CARS system, your computer is considered a Federal computer system and is the property of the U.S. Government. Any or all uses of this system and all files on this system may be intercepted, monitored, recorded, copied, audited, inspected, and disclosed to authorized CARS, DoT, and law enforcement personnel, as well as authorized officials of other agencies, both domestic and foreign."

Chances are good that very few dealerships read the user agreement and I'm sure the government doesn't allow them to say No and still participate in the program.

There are two lessons her. The first is that you really have to read user agreements and privacy statements. At least give them a quick look for any obvious issues. The second lesson comes from the time-worn axiom "there is no free lunch". I would add to that, sometimes the price is not so obvious.



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Recent Posts

  • Too many shopping sites on Google? Get rid of them (almost).
  • What kind of FaceBook quiz taker are you?
  • The Top 5 Best Performing Public Job Sectors During The Recession And Beyond...
  • Yahoo's Next Move
  • Somebody explain to me how discounts on a car require a dealership to relinquish access to their computer systems?
  • Micro-hoo? Bing and Yahoo finally get engaged, but Dad (the DoJ) may not approve.
  • Predictions about Apple's new Device

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